About Directive (EU) 2024/825
The “Empowering Consumers for the Green Transition” directive amends the Unfair Commercial Practices Directive (2005/29/EC) and the Consumer Rights Directive (2011/83/EU) to strengthen consumer trust in sustainable choices.
Through clearer information and protection from greenwashing.
Marketing, websites, packaging and pre-contractual information.
Enforced through Member-State competent authorities.
Timeline
- 2024Directive adopted
Directive (EU) 2024/825 published in the OJEU.
- 2026Transposition deadline
EU Member States transpose the directive into national law.
- 2026Enforcement begins
National authorities begin applying national measures.
Key obligations
Environmental claims
Generic claims such as “eco-friendly” or “green” require substantiation through recognised schemes or independent verification.
Consumer transparency
Pre-contractual information must include guarantee duration, durability and where relevant, repairability scores.
Commercial practices
Updated unfair commercial practices list including misleading sustainability and obsolescence claims.
Dark patterns
Design choices that distort consumer decisions are prohibited where they manipulate or deceive.
Sustainability communication
Future environmental performance claims require a clear implementation plan and verification mechanism.
Frequently asked
This toolkit provides indicative compliance insights and does not constitute legal advice. Decisions impacting regulatory compliance should be made in consultation with qualified counsel.